.2024 has been actually an unstable year for adtech funding.U.S.-focused adtech startups, when familiarized to snagging billions in equity capital yearly, have brought up almost $360 thousand up until now this year, putting it on course to become the industryu00e2 $ s slowest year in over a many years, every Crunchbase records. That downturn results from market concentration, elevated governing pressures, as well as financial uncertainties.ADWEEK spoke with five VCs who remain to purchase adtech business, despite these problems, regarding what they are actually seeking as well as what they steer clear of. Probably unsurprisingly, these entrepreneurs are actually targeting possibilities in privacy-focused technologies and industry-specific areas such as linked TV.